Baby Phat Women

It is quite remarkable how creative genius Kimora Lee Simmons has easily positioned Baby Phat Women at the top of hip-hop fashion in barely a decade of operation. While most designer houses have concentrated on catering to the elite and sophisticated member of the society, Baby Phat have taken on an entirely different route to fashion stardom by being the very first brand that is primarily marketed as a hip-hop apparel specifically for women. If you want that sassy, stylish and sexy clothes that you usually see in MTV, then you are sure to find one with the Baby Phat clothing collection.

So how did the company penetrate the cutthroat world of fashion at such a meteoric pace? The Baby Phat clothes first hit the spotlight by using tiny form fitting shirts as its main publicity tool, proudly emblazoned with the brand label name in a runway show. When many celebrities and models were later spotted wearing the shirts, it can only be best a telltale signs of the phenomenal success and a surefire way to gain clout in the fashion industry.

It was in 1998 that Kimora Lee Simmons decided to extend its product line to sportswear and denims. Right from the start, she already had an idea that the best way to ensure her success would be to create a clothing collection that would best merge the entirely two different worlds of hip-hop and high fashion. However, her marriage to Russell who has the unerring sense of hip-hop fashion, and her stint as a top model in the fashion world has probably become the perfect recipe for the brand’s success. Thus, Baby Phat Women then became the forefront in what was known to the urban luxury evolution.

For a quick jog in your memory, Kimora Lee was personally chosen by the legendary Karl Lagerfield as muse for the all-exclusive and highly coveted model spot for the House of Chanel. She had also graced the runways for Giorgio Armani, YSL, Givenchy, Richard Tyler and Fendi and her face have been plastered in numerous fashion magazine covers such as Elle, Harper’s Bazaar and Vogue. This means, we all have the right to assume that fashion is definitely in her blood and this explains why she has naturally taken the fashion retailing business by storm with such ease and confidence.

Needless to say, Baby Phat Women was the very first of its kind that opened up yet another innovative facet of the ever-changing world of fashion and catering mainly for the youngsters and hip-hop crowd. Quite predictably, this often flamboyant and lavish designs were among the sought after clothing pieces by some of the most music icons in history, including Madonna, Britney spears, Alicia Keys and Li’l Kim. The funky vibe of the clothing collections has steadily gained the rest of the world’s attention and has generated an ever-growing market of loyal clientele that could only be regarded as simply meteoric.

With its slinky logo depicting a cat, the Baby Phat logo has easily become one of the most recognizable symbols in the young fashion industry from the world over. From the hip-hugging denim wear, handbags, leather, jewelry, lingerie - all ranging from the glitzy to the sensuously glamorous pieces, the brand continues to redefine street fashion with a distinct hip-hop edge.

So if you are looking for a little more impact for on your wardrobe, or maybe you are just about ready to venture out of the generic sedate and bland look, Baby Phat clothing pieces may just add the right touch for you to successfully pull of that street chic look. Turn on some heads and attract admiring states with a plethora of Baby Phat ensembles that you can easily mix and match with the rest of your casual clothing. Smarten up with the true New Yorker style urban fashion at its best.