Bon Chic, Bon Genre – that is what the acronym BCBG stands for. It is a French phrase meaning good style, good attitude. This is the profound concept that the founder would want people to think about his style.
Max Azria is the person behind this fashion wonder. His ethnicity is both Jewish and American. He is one of the most celebrated fashion designers of all time. He first made a scene when he founded the very famous BCBG in 1989, it was a women’s clothing line.
He was initially from Tunisia and then he later moved to America to pursue his life-long dream. He particularly said that although he has an unparalleled knowledge in the fashion world, he is an entrepreneur by heart. With five daughters and a wife, it is pretty much easy for Max to get inspiration and opinions from.
BCBG was ideally designed to convey the sophistication of European to American women. When it fist launched in the Western part of America, BCBG’s unique, trendy, and classy looks was immediately admired. It was growing so much admiration in the West Coast that Max decided to open a store in NYC. This was one decision that he was very grateful of. Because when the flagship hit NYC, it was the commencement of the unstoppable success of the company. They then became globally renowned in the fashion industry.
With constant praises from the press and patronage of top celebrities, BCBG is continually taking the world by storm. From their famous critically acclaimed designs and collections, BCBG established a brand of their own which is now a powerhouse of fashion and became one of the hottest names in the undying industry of fashion. Due to all of these laurels, Max is now having a proposition of making a global empire. He was then forced to expand his business, not only focusing on clothing lines. He recently added BCBG accessories to his collection.
A wide array of BCBG accessories blew enthusiasts’ away. He took his signature style and then incorporated a pinch of innovation as the cherry on top of the icing. He was astonished, because he never imagined that like his couture line, his accessories would also be a huge hit to hit usual followers and more. You know that it will be harder to exhibit the enchantment of these things into mere words, but I will give it a try. So feast you eyes on the most popular BCBG accessories.
One of the bestseller amongst all equally fashionable BCBG hand bags is the Monaco Drawstring Hobo. This chic bag is designed to go long distance. It is crafted from authentic Caprice leather and adorned with polished gold hardware and embellished with decorative seamed edges. It also features a detachable gold and white chain strap to give you a whole different look in seconds!
Be fashionable, but not late with the latest collection from BCBG watches. These eye-catching, mouth watering women’s watches features a polished and shiny stainless steel frames and adorned with diamonds as markers. Crystal and fine leather are used as its strap and finished with a steel buckle. It is the perfect definition of being sleek and stylish.
Next on the list are BCBG sunglasses. Their sunglasses are made from high-grade plastic ranging from the famous oversized frames to a more sleek and classy look. It undeniably guarantees a 100% UV protection for those sensitive eyes.
It is without a doubt, that BCBG is slowly making a name for their. Max is proposing to build a global empire, and he is making big steps into making this concept a reality.
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