Gucci Women

Gucci, like most of the prominent Italian houses of today share its humble beginning as a relatively small family owned leather goods store. The creative behind the big name is Guccio Gucci who was a son of an Italian businessman who used to operate in the northern part of the country, considered to be the manufacturing region. As a young designer, he started his prowess by first building a strong reputation of superior quality products, hiring only the very best craftsmen that he could possibly find and employed them in his small atelier.

With the rising fame and the increasing number of demands for his leather goods, Gucci decided to expand and out up a boutique in Rome, where he headed the design team in creating the small company’s notable products. News traveled quite fast about the unmatched quality and craftsmanship of Gucci women’s handbag that prompted many women to make special trips just to purchase one of their own. The introduced the concept of using bamboo as handles for handbags, which later became a mainstay even in the contemporary designs of Gucci women’s bag up until today.

The fashion designer married and had a large family, and his four sons also played a major role in the further development of the company. However, the death of Guccio was a terrible blow for the family and their business and his son Aldo took over the helm that promptly propelled the company into international prominence. He opened shops in key locations such as London, New York and Paris, and continued to expand overseas through maintaining strategic alliances. GG, the official Gucci logo became a recognizable symbol all over the world. The fame was further fueled when Hollywood Actresses, grace Kelly and the fashion icon Jackie O., were frequently spotted using the Gucci handbags.

However behind the success of the Gucci women’s handbags, the relentless squabble among the Gucci sons proved to be a major undoing the company’s success. While the luxury line item was well received all over the world, constant family quarrels led to several disastrous decisions that brought the Gucci Empire on the verge of bankruptcy. During those times Rodolfo and Aldo shared equal power and shares in the company, but seem to be constantly found pitting against each other. One ventured into perfumery and the other concentrated on launching an accessory line, and eventually the two divisions were found to constantly try to outsell the other.

It was not until the death of Rodolfo in 1983, who left his shares to his son Maurizio that the family finally found a semblance of peace. The third generation of Guccis seems to have found easy alliance that their fathers were not able to have and work towards salvaging of what’s left of the deteriorating family business. With the family feud out of the way, Gucci products have to contend with the prevalence of counterfeit products proved to be another bad blow dealt by fate.

However, Gucci was able to stage a come back by offering a ready to wear clothing line that seem to have dazzled most of the fashion critics during their first launch in 1995. The designs of gowns and dresses appeared from the fashion ramps off the closets of women who wants to enjoy sleek and stylish fashion that Gucci is now known to offer.

The fashion house currently retains three top fashion designers who have resolutely continued to ensure the company’s success under its flagship label: Frida Giannini, Facchinetti and Allesandra. Today, despite the several setbacks that threatened to topple the family empire, Gucci s till remained to be one of the world’s leading fashion houses and one of the celebrated Italian brands that the country has ever produced.