Making a name for his own both in the field of sports and in fashion, Rene Lacoste, the genius behind the well-celebrated fashion brand of today never knew he would won the hearts of millions in two of his greatest passions.
Rene Lacoste, is a French tennis player who made a scene when he and his teammates won the Davis Cup from the Americans for the very fist time back in 1927. He was recognized because the very clothes that he was wearing for the Championship game was something he made, a short-sleeved white shirt exclusively crafted from a lightweight knitted fabric to wick away moisture that builds up due to the heat.
He was noticed for he made a revolution to the traditional woven and stiff long-sleeve oxfords. His own clothing was recognized and envied which inspired him to open up a sports clothing line of his own which can make a revolution by offering maximum performance level to all athletes. Finally, this so-called vision was realized when he founded the company in 1933. This French based apparel was established as a brand that sells high-end ensemble, leather goods, footwear, eyewear, perfume, and the ever famous tennis shirts. The company is know n today for its very recognizable green crocodile for its logo.
If you may ask where the logo was acquired from, it was because he was nicknamed “the Alligator” in the court mainly because of his persistent behavior of treating opponents as prey and never giving them up. The term “the Alligator” further evolved to “le crocodile” as a translation to their native language. Just before the launch of their first line, a close friend of Lacoste drew him a sketch of a crocodile which he decided to have embroidered on each of his marketed tennis shirts, and then the rest was history.
Today, Lacoste is one of the most leading apparel line manufacturers all throughout the world. From their humble yet feisty beginnings, Lacoste has already surpassed the test of time. Collections from collections have been released but their followers stayed. Their famous tennis shirts have already gone through a series of evolution itself and its all for the betterment of the brand and the company as a whole.
Along with the infamous clothing line, they also served home to their new addition in the family. Lacoste accessories are both stylish and functional. These paraphernalia served as the icing on top of Lacoste’s cake. The release of Lacoste accessories was more of an ingenious idea earning them more profit and further enhancing the brand.
In fact, these accessories became the rage of today not only to use mere mortals more so with the rich and the famous. If you’re just like me who is going “loco” on these wonderful pieces of fashion then prepare to be astonished as I bring these babies to life by presenting you few of their mouth watering Lacoste accessories. So sit back, relax, and enjoy.
First on the list are Lacoste sunglasses. Strolling under the heat of the sun might somehow be refreshing but you also have to remember the damage that the sun brings especially to your delicate eyes. These eye wears are your sure way to stay UV protected at the same time not compromising fashion. All of their sunglasses bear the tradition behind Lacoste of putting a pinch of being sporty on all of their which are surely a plus!
Next on the list are Lacoste handbags. These babies surely defy the traditional way that we look at bags as a mere material designed to hold our belongings. Although, these Lacoste bags still perform its chief function as well as adding more of the glitz and glamour to let you travel with style. If you own one, you’ll surely be the envy of everybody.
They have, without a doubt, owned the fashion industry of today. They are even considered as a major player in the complex world of fashion. Lacoste not only continuously provide astounding timely pieces of art but they also offer lifestyle!
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