Victoria's Secret Women

For decades, underwear fashion has evolved to become one of the most lucrative product lines in the market today. This is mainly due to the fact that women have become increasingly attracted on wearing sexy and provocative lingerie items, even given the fact that it’s well hidden away from sight. Hence, this sudden amplified demand has given birth to what can be aptly labeled as lingerie fashion – and Victoria’s Secret takes center stage in providing women wonderful collections of barely-there intimates.

So who’s the creative genius behind the incredibly stylish lingerie lines? It might come as an intriguing surprise to know that the very concept of Victoria’s Secret in introducing fashion in undergarments is not a member of the female specie – but a man, and a doting husband at that. Roy Raymond, an alumnus of Stanford Graduate School of Business first stumbled on the idea of opening a lingerie shop while he was trying to buy his wife some lingerie items as a gift. To his consternation and embarrassment, he realized that women and some men are forced to tamp down awkwardness every time they want to shop for underwear items in a very public department store, an environment that of course doesn’t provide any semblance of privacy.

This gave him an idea to put up the very first Victoria’s Secret store at Stanford Shopping Center that provided a more comfortable environment for women and especially men to shop for lingerie products for their wife, or fiancée or even for a girlfriend. The shop feature wood paneled walls and complemented with some Victorian details and a team of highly efficient and discreet sales staff. Instead of selling panties and bras in every possible size, there was only one size available and are usually displayed paired together and lavishly mounted on wall frames. Men and women as simply given Victoria Secret’s catalogs to browse for particular styles and designs and the sales staff provide assistance in helping give estimates on the appropriate sizes for the customers and pull from the inventory at the back. After five years of successful operation, Raymond decided to sell the company to a fashion giant, The Limited.

The lingerie line soon enjoyed full pledged success and popularity in the 1990’s, when it began to feature supermodels as the primary Victoria’s Secret model endorsers. Among the prominent names in the roster included Alessandra Ambrosio, Gisele Bundchen, Tyra Banks, Karolina Kurkova, Adriana Lima, Heili Klumn Daniela Pestova, Fernanda Atvares , Oluchi Onweagba, Ana Beatriz Barroz, all of which appeared extensively in the Victoria’s Secret women’s lingerie ad campaigns. Soon the Victoria’s Secret Angels where publicly introduced as only featured top models who are of course saw it as a prize plum to fully launch their modeling careers and have become one of the highly coveted privilege.

The Victoria’s Secret women’s lingerie further made history in 1999 when the company featured the very first broadcast of Victoria’s Secret Fashion Show in the web, which effectively drew around 1.5 viewers and was also advertised at the Super Bowl. Soon ramp shows after ramp shows of Victoria’s Secret women’s line have become one of fashion’s highly anticipated events, with each show becoming more increasingly lavish and elaborate than the last. With such extravaganza, it did not only attract top fashion critics and experts but more important it drew hundred of famous celebrities and professional entertainers as well.

While the popularity of this designer lingerie brand say be largely attributed to its strong and aggressive marketing and advertising schemes, this does not discount the fact that offers one of the very bets lines of lingerie items available in the market today. So of you want to take part on every modern woman’s secret today, then take a peek at the magnificent designs of lingerie readily available at Victoria’ s secret.